Plum Dozen – Inspiring Person – Brian Scudamore
Making his residence in Vancouver is inspiring enough, but there's more to love about Brian Scudamore than living in my hometown.
Like all of these posts, the goal is to write about why this person or business has inspired me without referencing or reading other posts or articles first, it's important to me to be able to actually convey what I've learned from them on my own.
So many times in my daily life or when I talk about my business, I start sentences with...'The goal is to...' or 'My goal is to...'
Scudamore taught me about goal setting, and the idea of setting Big Hairy Audacious Goals (BHAG's) that seem so far-fetched but in reality have no reason why they can't be accomplished. For example, Scudamore said he wanted 1-800-Got-Junk? to be featured on the Oprah Winfrey show. That happened. And he wanted to be the number one junk hauling company in the entire world. That happened, too.
He likes to start his sentences with, 'Can you imagine?'
But think about it, don't so many of us daydream and fantasize about things? Don't we all have dreams we'd like to fulfill? Don't we all imagine? Of course, we do. But only some of us actually put those dreams or fantasies on paper (or a big whiteboard) and do whatever it takes to make them a reality.
At Asheville Crate Company, my first BHAG was to sell crates to all 50 states. That happened. Now my second BHAG is to become a licensing partner with some of the world's biggest brands. I hope I can make that happen, too.
Brian also taught me about replication. If you find a business model that works, the idea is to replicate that model over and over again. Scudamore replicates his model with customer service focused entities that overtake fragmented industries like junk hauling, house painting, house detailing and moving.
Because of Scudamore, I love to look at fragmented industries and imagine overtaking them and becoming a big player, the only player with name recognition and branding. Branding is so important, and Brian nails that, too.
I shake my head when I drive by a lawn maintenance company working on piece of property, especially when the work they're doing looks great and the truck they've got parked on the street has no branding or phone number and the workers aren't even wearing uniforms or at least branded t-shirts. How do I get in touch with them? How do I contact them to come and do my grass? With no branding, I have no idea how to hire them.
I admire 1-800-Got-Junk? for guerilla marketing their trucks on visible hills, in parking lots or on the side of the streets. The marketing costs nothing and has a lasting impact on potential customers who will one day need a service done in one of his fragmented industries.
As I re-read this post before publishing it, I chuckled to myself because the second paragraph starts with...'Like all of these posts, the goal is to...'
Setting goals has become instinctive, most of the time I don't even realize I've written it or said it.
It's definitely a good habit to get into.